Shrinkflation Leaderboard
Biggest documented pack-size reductions and unit-price increases in the public archive
Largest pack-size reductions
| Rank | Product | Country | Change | Reduction | Trust |
|---|---|---|---|---|---|
| #1 | Dettol Liquid Handwash SoapDettol | India | 200ml → 175ml | -12.5% | 85% |
| #2 | Epigamia Mango Greek YogurtEpigamia | India | 100g → 90g | -10% | 88% |
| #3 | Cadbury Bournvita Chocolate Health DrinkBournvita | India | 500g → 450g | -10% | 82% |
| #4 | Kurkure Masala MunchKurkure | India | 90g → 82g | -8.9% | 89% |
| #5 | Britannia Good Day Butter CookiesBritannia | India | 72g → 66g | -8.3% | 91% |
| #6 | Pedigree Adult Chicken & VegetablesPedigree | India | 1.3 kg → 1.2 kg | -7.7% | 87% |
| #7 | Maggi 2-Minute Masala NoodlesMaggi | India | 75g → 70g | -6.7% | 94% |
| #8 | Clinic Plus Strong & Long ShampooClinic Plus | India | 355ml → 340ml | -4.2% | 84% |
Biggest unit-price increases
Maggi 2-Minute Masala Noodles
Blinkit · India
0.16 → 0.2 ₹/g
+25%Dettol Liquid Handwash Soap
Chemist Shop · India
0.16 → 0.2 ₹/ml
+25%Clinic Plus Strong & Long Shampoo
Reliance Smart · India
0.5 → 0.62 ₹/ml
+24%Amul Kool Kesar Flavoured Milk
Amul Parlour · India
0.11 → 0.13 ₹/ml
+18.2%Tata Salt Iodized
Kirana · India
24 → 28 ₹/kg
+16.7%Fortune Kachi Ghani Mustard Oil
Reliance Smart · India
0.145 → 0.165 ₹/ml
+13.8%Surf Excel Easy Wash Detergent
BigBasket · India
130 → 148 ₹/kg
+13.8%Eno Fruit Salt Regular
Chemist · India
8 → 9 ₹/sachet
+12.5%Pedigree Adult Chicken & Vegetables
Blinkit · India
283.3 → 316.6 ₹/kg
+11.8%Kurkure Masala Munch
BigBasket · India
0.22 → 0.24 ₹/g
+9.1%Cadbury Bournvita Chocolate Health Drink
BigBasket · India
0.46 → 0.5 ₹/g
+8.7%Thums Up Cola
Zepto · India
0.12 → 0.13 ₹/ml
+8.3%Britannia Good Day Butter Cookies
Zepto · India
0.14 → 0.15 ₹/g
+7.1%